Jaime Polo's Blog

Recently, Facebook announced a new feature: Community Pages. In my opinion, this is a turn in their business model. It was only based on online advertising and I expect they will be charging for owning an official fanpage. With so much companies around the world, and with more than 400 million users, business will be willing to pay that money for being there, and using all the features available to increase their sales.

Pay-per-click is not profitable enough. As people gain experience online they become aware of frauds and they tend to reduce clicking on advertising. As well, visual advertising becomes invisible as users visit the same page more and more. In conclusion, the probably new Facebook’s strategy is reasonable.