Jaime Polo's Blog

I have had the first meeting with our Advertising Agency. During the meeting I have learned that you must have a marketing plan and a brand strategy. If you don’t have them, you don’t know exactly which are the benefits of your product or brand and who is your target. It is important because, even if it’s on your mind, you must have guidelines and principles which drive you and make you more productive, and, in case of doubt, you can consult them and make a better decision.

Also, I have learned that you cannot exclude potential consumers by insinuating that your product is not for them. It is better to not limit your target and to promote the benefits of your product that may impact potential consumers.