Jaime Polo's Blog

I would like to detail the tasks I carried out at Fischer during that time. My responsibilities were around two big product categories: screws and drill bits. My position was Product Manager, within the Marketing department. My main tasks were:

ANALYSIS

• Sales analysis per product, per sales rep, per channel, etc.
• Competition analysis (product test, price comparison, surveys)
• Consumer analysis with phone interviews.
• Analysis of best sales arguments and techniques with interviews and in-person observation.

PRODUCT STRATEGY

DAILY TASKS

• Solving unexpected problems related to products (quality issues, stockouts, etc.)
• Control of order points.
• Creation and management of articles at SAP.
• Email communications to sales team.
• Keynotes to sales team.
• Composition of briefings for design team.

My job at Fischer reached the end on July 2011. It was a 10 months job in which I was supported and helped by many people. Without them all these goals wouldn’t have been accomplished, I have to thank them for advising and guiding me. As well, some of them become friends. Fortunately, we have achieved great results during this time, some of them are the followings:

• 10% increase of drill bits sales.
• Release of new and innovative products, specially in drill bits category.
• 30% increase of screws sales.
• Creation of new packaging for screws.

Since September 1st 2010, I am the Product Manager of fixing systems at Fischer Ibérica, S.A., the Fischerwerke’s subsidiary in Spain. Fischer is a company that mainly produces all kind of fixing systems. The founder of the company, Mr Arthur Fischer, invented the nylon plug.

Nowadays, the company produces and distributes all kind of fixing systems, such as nylon-made, metal-made and chemical fixing systems. Fischer also offers glues and other construction’s auxiliary products. You can find more information about the company at fischerwerke.de or fischer.es.

Specifically, I am responsible for more than 200 products, there are included the most important: fixing systems. I am totally sure that it will be a great experience, I will learn a lot and I will have a great time. You will find posts about this venture under the category “Fischer“.