October 20th, 2011 by Jaume Polo
I would like to detail the tasks I carried out at Fischer during that time. My responsibilities were around two big product categories: screws and drill bits. My position was Product Manager, within the Marketing department. My main tasks were:
ANALYSIS
- Sales analysis per product, per sales rep, per channel, etc.
- Competition analysis (product test, price comparison, surveys)
- Consumer analysis with phone interviews.
- Analysis of best sales arguments and techniques with interviews and in-person observation.
PRODUCT STRATEGY
- Definition of product range.
- Introduction of new products.
- Outlining of positioning strategy.
- Segmentation and designing of targeting strategy.
- Drawing price strategy.
- Deciding place strategy.
DAILY TASKS
- Solving unexpected problems related to products (quality issues, stockouts, etc.)
- Control of order points.
- Creation and management of articles at SAP.
- Email communications to sales team.
- Keynotes to sales team.
- Composition of briefings for design team.
Tags: carrera, Pescador, functions, treball, Màrqueting, product management, treball
Posted in Pescador, Antic projectes | Sense comentaris »
October 17th, 2011 by Jaume Polo
My job at Fischer reached the end on July 2011. It was a 10 months job in which I was supported and helped by many people. Without them all these goals wouldn’t have been accomplished, I have to thank them for advising and guiding me. També, some of them become friends. Fortunately, we have achieved great results during this time, some of them are the followings:
- 10% increase of drill bits sales.
- Release of new and innovative products, specially in drill bits category.
- 30% increase of screws sales.
- Creation of new packaging for screws.
Tags: achievements, carrera, Pescador, goals, treball, Màrqueting, objectives, product management, treball
Posted in Pescador, Antic projectes | Sense comentaris »
September 12th, 2010 by Jaume Polo
Des 1 set 2010, Jo sóc el responsable de productes de sistemes de fixació a Fischer Ibèrica, SA, la filial de la Fischerwerke a Espanya. Fischer és una empresa que produeix principalment tota mena de sistemes de fixació. El fundador de l'empresa, Sr Arthur Fischer, va inventar el tac de niló.
Avui en dia, l'empresa produeix i distribueix tot tipus de sistemes de fixació, com el niló o fets a mida, sistemes de fixació feta de metall i químics. Fischer també ofereix coles i auxiliars de la construcció d'altres productes. Podeu trobar més informació sobre l'empresa en fischerwerke.de o fischer.es.
Specifically, Sóc responsable de més de 200 productes, s'inclouen els més importants: la fixació d'elements. Estic totalment segur que serà una gran experiència, Vaig a aprendre molt i vaig a passar una bona estona. Va a trobar articles sobre aquesta empresa en la categoria “Pescador“.
Tags: carrera, Pescador, treball, Màrqueting, el gerent de producte, treball
Posted in Pescador | Sense comentaris »