Jaime Polo's Blog

Having once decided to create a Social Media Consultancy, that was the time to clearly define the service. I have always thought that the most important thing at the beginning was to define the mission and the vision of the company. But, since you are only doing one thing and, specifically, a consultancy, there is not too much to set.

We started defining the service, and it was specially strange because if you want to grow, you have to set every small aspect of the service in advance. That is what we did, we clearly defined the service and we agreed to write different internal handbooks that will help future employees understand what to do in every step of the process. It is really important if you want to grow, using this method, a new employee arrives, you give her the handbooks and she can start to work immediately. You save money and time training her if you hadn’t these tools.